I enjoy solving for complicated business rules and designing a seamless, intuitive experience.
I am an award-winning user experience designer with 10+ years' experience designing user interfaces across a variety of platforms across the world. I've had the opportunity to work with fortune 500 companies in different hands-on and leadership roles.
Leading the creation of digital experiences and strategies in sync with user goals and clients’ business goals, develop navigation and structure, designs wireframes and interactive prototypes, organizes content, and tirelessly advocates for the needs and goals of users across websites, mobile apps, intranets, and web applications.
Using data and user research to craft a simple, fluid personalized omni channel solution that provided millions of customers with relevant and timely product and content recommendations. Responsible for ideating from early concepts and low-fidelity wireframing through prototyping, iterating based on research, working with engineers on implementation and measuring the outcomes.
UX Lead on feature development, user experience strategy and design for the suite of responsive medical applications used in a pharmaceutical environment where patient lives are impacted daily.
Served as the primary contact point to understanding the needs of our users, the needs of our business partners, to develop a user experience strategy and lead the design that will meet the business objectives. Led a team of user experience designers, user experience researchers, and visual designers to discover, design and deliver efficient, simple and elegant experiences.
Planed, managed and executed all aspects of the user experience including: strategy, user research, concepts and detailed design to ensure a consistent experience and technical feasibility.
Led and inspiredthe program by way of thought leadership, best practices and collaborative UX workshop presentations.
Managed the overall design strategy and hands-on execution of Performics suite of Analytics & Technology products. Lead user experience, research and design practice with “hands-on” approach that involves creatively guiding the design work while leading and coaching the team. Evangelized design thinking and facilitated user centered design workshops. Defined project plans and managed scope; estimated for experience and visual design and defined business strategy in an agile environment. Collaborated with leadership, evolved and executed product strategy, and drove towards meaningful business, product and user outcomes.
Product Lead responsible for the overall product management and delivery of a single product, collaborated with leadership, evolved and executed product strategy and drove towards meaningful business, product and user outcomes.
Consulted high level executives within United Airlines to share in the design and development of a singular and consistent online agent application with global extensive reach. Specialized in experience strategy and design driving business growth, user engagement and a robust, scalable application. Guided product management, business stakeholders and front end and back end developers regarding experience design.
Managed the redesign of fragmented shopping websites into a unified ecommerce and self-service experience for one of the world’s largest telecommunication provider in Singapore and Asia Pacific. Conducted client presentations from identifying business value for the scope matrix to presenting design strategy in detailed design. Created accurate design plans to address the time and tasks required to complete a track of work, including multiple Information Architects on one track of work.
Key player in the design, internal web browsing, shopping cart, and checkout experience for Sprint. Leveraged existing design patterns and paradigms established in previous releases. Assisted in documentation of design assets for future client use ensuring the user experience remains consistent. Accountable for facilitating workshops with client to review designs, capture requirements and provide recommendations. Documented business needs, user needs and technological capabilities into features and enhancements.
Designed an elegant user experience for Sears's PartsDirect.com (a B2B / B2C ecommerce site for parts and accessories for all major brand appliances generating ~$70MM annually) while incorporating existing legacy systems. Developed and documented detailed information architecture and interaction designs for highly interactive interfaces to support user goals, fulfill business objectives, and enhance brand strategies. Collaboratively worked with fellow User Experience Architects, designers, developers, product and project managers inan agile development environment.
Taught a graduate course in the development life cycle of product development: gathering business and user requirements, user experience, visual design, focus group feedback and redesign and execution. The course emphazied in usability and design as it pertained to two projects: launching hyper local services for Holland Sentinel newspaper's web site and incorporating Yahoo! tools for a non for profit website.
Taught middle school students with a hands-on “apprenticeship” in product development and design thinking - worked to improve 21st century skills by engaging students to solve problems through innovation, creative thinking, communication and collaboration.
Helped my Little reach his potential through a one-to-one mentorship relationship, building his confidence in schoolwork and providing professional advice.
J.D. Powers Study found that the overall customer satisfaction for website sales rated one of the highest within the telecommunications industry within USA.
The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. This award was given for the best in class telecommunications website redesign.