The Pangea Effect
Rethinking our initial approach via user feedback and iteration, we’ve combined two different pages with two different objectives onto one page.
View ProjectHi. I'm Orlando. I'm a UX Designer with experience in Product Strategy. I design usable, elegant solutions with a human-centered design approach. Whether I'm designing or product managing, I'm a strong believer in Design Thinking: solving business problems with the end user in mind.
Good Design is Good Business.
Rethinking our initial approach via user feedback and iteration, we’ve combined two different pages with two different objectives onto one page.
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Evolving from an exploratory product to an informative product with the help of data insights.
View ProjectThe redesign of fragmented shopping websites into a unified ecommerce and self-service experience for one of the world´s largest telecommunication providers in the world, Singtel.
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The goal was to minimize the amount of effort required to enroll in Hyatt's loyalty program during and post reservation.
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Understanding user's data, analytics and personalization, and designed a compelling on-site experience tailored to their needs.
View ProjectThis document summarizes the business rules for designing the current and future states of sprint.com. This document was used as a guideline to aid in IA design exercises within the sprint.com domain to ensure that user interaction is consistent across the different areas of the site.
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